What are the best ways to engage your Facebook community? We agree with Lauren Friedman at Context Optional. Recently she broke it all down into six (6) easy tips that will escalate your brand presence and give your clients a reason to interact.
- Stream Applications – give fans a chance to interact with your brand on their terms. Utilize polls or incentives to provide a quick, easy channel for community engagement.
- Fan Recognition – take participation to the next level and acknowledge fans who take an interest in your brand. Taking the time to recognize or respond to comments shows that their opinion matters, keeps the conversation going & encourages others jump on the bandwagon.
- Promotion – Entice fans to get in on the action by using creative content to “get the click.” This is your chance to draw attention to your brand, incentivize fans and ultimately drive them to your promotional offer in a way that’s fun and non-invasive. Cornell’s Jewelers has done just that with posts featuring their Diamond Dash event –a scavenger hunt in which the winner receives a $13k Tacori diamond ring – who wouldn’t want a chance at that?
- Personal Touch – Humanize your presence; break the barrier between brand and fans. Relationships are fostered by an informal connection that makes people want to engage on your page. Expose them to internal happenings, photos and scenarios that promote a favorable user experience. We use our Tipping Point Media fan page to showcase our “Mojo Moments”, featuring the employee with the most votes for their efforts and contributions that week.
- Open-ended Questions – Step out of your comfort zone, make fans feel as though they can relate and give them a chance to tell you what they want. Include them in the decision process and make them feel as though they have influence through active engagement. The Healthy Hero campaign has put a creative twist into the open-ended question strategy with their Family Fun Fridays. Whoever has the most “likes” for their answer to that day’s question receives a free 5-2-1-0 grab bag.
- Integration – Crossover between platforms like Facebook and Twitter is a way to broaden your reach. Where possible, and appropriate given the differences in audience, maintain a consistent voice and content on both platforms. This lets fans access your brand on either platform, allowing them a choice of how to follow you while facilitating greater engagement.
Key objective: Engagement. If you want to know what makes consumers tick, ask them. If you want to draw their attention to your brand, entice them. And if you want to take interaction to the next level, develop and nurture a relationship that provides you both with something valuable – engage them.